Unifying Client Campaigns, Creative Tasks, and Payroll for Branding Agencies

BrandAxis Creative Studio was handling branding, design, and campaign execution for multiple clients simultaneously. Each client engagement involved creative planning, approvals, internal coordination, and strict timelines. As the agency grew, operational complexity increased rapidly.

Key operational challenges included:
• Client enquiries, active campaigns, and renewals managed across disconnected tools
• Creative and execution tasks tracked through chats, emails, and spreadsheets
• No single view of campaign status, approvals, or pending deliverables
• Difficulty tracking team attendance and workload across creative and account teams
• Payroll and reimbursements processed manually, leading to frequent adjustments
• Management lacking real-time visibility into client profitability and team utilization

These gaps caused execution delays, internal confusion, and heavy dependency on manual follow-ups.

Karyalay was implemented as a single ERP system to bring structure across client servicing, creative execution, and internal operations. All client enquiries, branding projects, and ongoing campaigns were centralized within the CRM, ensuring one unified client database.

Each branding or advertising campaign was broken down into structured tasks—creative design, revisions, approvals, and delivery—assigned to specific team members with clear timelines. Employee management and GPS-based attendance provided accurate tracking of team availability and daily activity.

Payroll and salary processing were aligned with verified attendance, while reimbursement workflows were enabled for client meetings and on-site activities. Campaign documents, creative assets, and internal approvals were centralized, and management dashboards delivered real-time visibility into campaign progress, team workload, and operational performance.

🎯 Centralized client and campaign management across branding projects
🧑‍🎨 Clear task ownership for creative, account, and execution teams
⏱️ Improved delivery timelines with structured task workflows
📍 Accurate attendance tracking linked to daily operations
💰 Error-free payroll processing with reduced manual corrections
🚗 Controlled reimbursements through approval-based workflows
📊 Real-time management dashboards for campaigns, teams, and workloads
🚀 Scalable agency operations without increasing coordination overhead