Improving Campaign Task Ownership and Execution Visibility for Agencies

BrandForge Creative Agency was managing multiple branding and advertising projects for different clients, including campaign planning, creative execution, and client coordination. Tasks were tracked through emails, spreadsheets, and chat tools, which made it difficult to maintain clarity on task ownership and deadlines. 📧📊

As the number of active clients increased, managers struggled to get a real-time view of what work was completed, what was pending, and which team member was responsible. Client updates required manual status checks, increasing the risk of delays and miscommunication. This lack of structured visibility affected internal efficiency and delivery consistency.

Karyalay was implemented to centralize campaign execution and task tracking. Each client project was broken down into clearly defined tasks with assigned owners and timelines using the task and work management module. 🧩

Team members updated task progress regularly, ensuring transparency across creative and account teams. Attendance and activity tracking helped management understand workload distribution without micromanagement. 📱

Client-wise dashboards and reports provided leadership with a clear overview of campaign progress, pending actions, and delivery status from a single interface.

📌 Clear task ownership across all branding and advertising projects
👀 Improved execution visibility without manual follow-ups
⏱️ Better deadline adherence through structured task tracking
📊 Client-wise reporting for organized internal reviews
👥 Balanced workload distribution across creative teams
🤝 More consistent delivery quality across campaigns